The new 50 gram “Little Stubbies” are eye-catching for a few reasons: their dog-themed labels, their unexpected, cute size, and their six brand new, unique colors, five of which are inspired by colors expected to trend in fall of 2020.
Those colors are neo mint — a neon mint green; royal — a bright, medium blue; turmeric — a bold turmeric yellow; earth brown — a rich, warm brown; and red earth — a rusty, dark red.
The sixth color, the pink couch — a tonal light, warm pink with cooler pink speckles, which created specifically for the Charlotte yarn crawl — finds its inspiration a little closer to home. (Stop by the store to see what we’re talking about!)
Lily Clark, Store Manager, thinks looking a year ahead for color inspiration keeps things fresh and unexpected.
“Using the 2020 fashion trends and colors is a good way to start the fall season. There’s a lot of neutral colors, and also there are colors you wouldn’t expect that will be very popular.”
Two of the five colors (neo mint and royal) fall into the “digital brights” category, according to fashion magazine Harper’s Bazaar. Three (turmeric, earth brown, and red earth) are classified as “enhanced neutrals.”
Out of the five, Lily’s favorite “is definitely royal,” because that specific shade of blue has always been a favorite color. (It’s on her nails right now!)
Outside of the fall 2020 trends, Lily tends to gravitate towards pinks — as is evident by a look around the HOF store. Specifically, she prefers a cool pale pink, as well as a peachy pink.
A key part of any project involving more than one color is actually picking out which colors to use. Lily, who is responsible for much of HOF’s graphic design and says she’s “always been a color person”, shares how she creates her color combinations.
She uses a very hands-on approach, coming up with different combinations and testing them out.
“When I’m looking at all the colors for dyeing our yarn, I start with the one that I really like. Then I look around for a different color and I see ‘yes, this one will go really well with it.’ That’s my technique for putting the color palettes together internally before I create it on paper.”
She attributes her sense of color partly to her synesthesia, which causes her sense to mix together.
“For me, letters or numbers are associated with colors and they have personalities. For example, the number three is hot pink, but she’s kind of a bitch, so I just stay away from her. But if you pair it with lime green, it makes her a little bit sweeter.”
One way Lily experiments with color is by creating mood boards. Mood boards are a collection of images, fonts, and colors that can help visualize how different colors or styles will look together.
To create her mood boards, Lily uses an app called Over, which has a built-in color picker. She finds a color from an image she likes, pulls the color from the image, and then finds other images with that same color.
She can also use a color picker to find a specific color, and then draw a digital image with that same color to further customize the mood board.
“By playing around with different color combinations, I can better imagine what my next project might look like before I start. (For example, I like to play around with simple combinations, like peach with navy.) Once you see a visual of the color, you can then branch out of your color combination comfort zone.”
With regards to experimentation, Lily emphasized, “I wouldn’t say that there are no mistakes with mixing colors because there are; if you are making an orange and black colorway, everyone will associate it with Halloween. I just say you have to let yourself make mistakes. That’s where making a mood board or color palette can help you before you start a project. Once you see the colors, you can decide if that’s what you like and change it, so you can’t go wrong.”
In terms of finding those new colors, Lily has suggested “looking at the latest trends, especially in fashion, because they’re always way ahead of what’s trending. People in fashion are always coming up with new styles and new ways of wearing and mixing certain colors.”
Her tips for experimenting with color on your own?
“Trust yourself. And hype yourself up. Before you jump straight into a project with color think about making something that’s less permanent. (A swatch with yarn, for example.) And then once you’re really excited about your color choices, you’ll feel more confident!”